Joan Pros, a 77-year-old artisan ice cream maker in Sant Cugat, recently shared insights into his four-decade success in the competitive ice cream industry. Pros opened his first shop in 1983 and believes longevity requires a unique operational system. Despite his extensive experience creating delicious flavors, he reveals a personal hardship: stress-induced diabetes prevents him from enjoying most of his creations, with the exception of lemon flavored ice cream. He notes increased competition with many new ice cream shops opening, but emphasizes that only businesses with differentiated approaches will endure. Pros' story highlights the challenges and rewards of running a small, artisan business over an extended period. His dedication to quality and innovation are central to his lasting impact on the local culinary scene.