A new regulation in Peru is expected to benefit over 700,000 families by fostering the industrialization of the potato crop. According to an expert from ESAN Business School, the rule change will allow producers to access markets for value-added potato products. This development is projected to improve profitability for potato farmers across the country. The industrialization process will enable the creation of new products and open opportunities beyond the traditional sale of raw potatoes. This regulatory shift aims to modernize the potato sector, a significant component of Peruvian agriculture. The move is anticipated to stimulate economic growth within the agricultural community and enhance the overall competitiveness of Peruvian potato production. Ultimately, the goal is to increase income and improve livelihoods for a substantial portion of the population involved in potato farming.