A Helsinki restaurant owner, David Alberti, unexpectedly opened his establishment ten years ago on Midsummer Eve (Juhannus). Since then, the restaurant has remained open every Midsummer, becoming a tradition for both the business and its patrons. This year, Helsinki restaurants generally experienced high demand during the traditionally quiet holiday weekend. The continued operation during Midsummer provides a dining option for locals and tourists alike, defying the typical seasonal slowdown. Alberti’s restaurant’s success demonstrates a shift in how some Finns are choosing to spend the holiday. The trend suggests a growing preference for urban celebrations over traditional rural Midsummer festivities. This has resulted in bustling business for restaurants in the capital city.