Guatemala’s food and beverage industry has identified three major hurdles to boosting its competitiveness. These challenges were highlighted during the VI Forum of the Food and Beverage Industry of Guatemala. Leaders in the sector cite regional integration as a critical factor for expanded market access and efficiency. Simultaneously, the adoption of technological innovation is seen as essential for streamlining processes and enhancing product quality. Finally, the industry emphasized the need for improved talent development programs to ensure a skilled workforce capable of driving future growth within Guatemala. Addressing these issues will be key for the sector to thrive in an increasingly competitive global landscape.