European consumer authorities are launching investigations into nine video game companies, including France’s Ubisoft, regarding potentially unfair practices related to in-game virtual currencies. The investigation, coordinated by the Consumer Protection Cooperation Network of the EU’s 27 states, was prompted by unsatisfactory results from earlier discussions with the companies. Games under scrutiny include Candy Crush Saga, Minecraft, and Clash of Clans, with developers like Mojang, Riot Games, and Supercell also involved. The EU aims to determine if these games violate consumer laws by failing to clearly display real-world pricing, lacking transparency before purchases, or forcing unwanted transactions. Regulators will also investigate if players are properly informed of their right to withdraw from contracts and receive refunds for unused virtual currency. EU officials emphasize the need to protect players, especially children, from harmful practices and to ensure fairness within the gaming industry. The EU is also bolstering broader online protection measures and preparing the Digital Fairness Act to further regulate the video game sector.