The consumption of dietary supplements is heavily influenced by marketing, but the claims made about their benefits should be viewed with caution. Incorrect use of these supplements can potentially lead to unexpected adverse effects. Marketing often promises solutions to various health problems – for example, cod liver oil is touted for radiant hair and skin, while herbal remedies like Shatavari are promoted for women’s health, particularly during menopause. Shatavari has a history in Ayurvedic medicine, but its health claims haven’t all been approved by the EU. It's important to approach supplement advertising with a critical eye, as not all promises are backed by scientific evidence. Consumers should be aware of potential risks before using these products.