A recent ruling by the College van Beroep voor het bedrijfsleven has determined that consumers cannot be automatically bound to another year-long subscription after a silent extension of their initial contract. The case involved a provider of online veilingen en winacties (online auctions and prize promotions) and sided with the consumer. Consumer rights advocates state this decision exposes a persistent and problematic practice of automatically renewing subscriptions without explicit consent. This practice can result in unexpected charges for consumers. The court’s decision affirms that implicit renewal does not justify another fixed-term commitment. This ruling provides crucial protection for consumers against unwanted and potentially costly subscription continuations.