A new study by Cushman & Wakefield indicates a significant transformation in Colombian retail. The report, titled Global Cities Retail Guide 2026, highlights a move away from traditional retail models towards those centered on customer experiences. This evolution is being driven by changing urban lifestyles and consumer preferences. The research emphasizes the growing importance of omnichannel strategies, integrating online and offline shopping experiences. Colombian retailers are adapting to provide more than just products, focusing instead on creating engaging environments and seamless purchasing journeys. This shift aims to attract and retain customers in an increasingly competitive market, reflecting global trends in retail innovation. The study suggests that experiential retail will be a key differentiator for success in the Colombian market.