Hải Sapa TV, a Vietnamese company, has admitted to renaming its “spicy buffalo jerky” product, originally produced by Công ty Hoàng Nam. The company altered the name to “Northwestern smoked buffalo specialty” in an effort to appeal to customers. This change occurred at the company’s headquarters during a police investigation. The renaming was a deliberate strategy employed to boost sales by presenting the product as a regional delicacy. Authorities are investigating whether this represents a deceptive business practice. The company’s actions raise questions about product transparency and accurate labeling within Vietnam’s food industry. It remains unclear what further legal consequences Hải Sapa TV may face.