A new study from Slovakia has revealed a concerning gap in European Union regulations regarding advertising on TikTok. Researchers found that influencer marketing campaigns on the platform disproportionately target teenage users, with precision rates five to eight times higher compared to adult demographics. This suggests teenagers in the EU are exposed to a significantly greater volume of targeted advertising. The research highlights a potential exploitation of younger users’ data and a lack of effective safeguards within the current EU framework. Experts suggest the findings warrant a closer examination of TikTok’s algorithms and advertising practices to ensure fair treatment and protect vulnerable demographics. These findings raise questions about data privacy and the potential for manipulative marketing tactics aimed at teenagers across the European Union. The study urges for amendments to existing regulations to address this imbalance and safeguard adolescent users.