Dutch advertising standards authority, RCC, has rebuked Philip Morris International (PMI) for a recent advertising campaign. The campaign utilized artificial intelligence to target EU policymakers with messaging against proposed stricter tobacco regulations. The RCC deemed the campaign misleading and violating advertising standards, stating it lacked transparency regarding its AI-driven nature. PMI employed AI-generated images and personalized messaging aimed at influencing the development of EU tobacco control policies. Critics argue the campaign amounts to covert lobbying and circumvents standard advertising restrictions. The RCC has demanded PMI cease the campaign and address the identified shortcomings, raising concerns about the ethical implications of AI in political advertising. It highlights growing scrutiny over the use of new technologies to bypass advertising rules.