Thailand’s most popular messaging application, LINE, is generating revenue from a paid “unsend” feature. The app limits the duration for unsending messages to one hour for free users, prompting many to subscribe to a premium service. Over 3 million Thais are currently paying 169 Baht monthly for the extended unsend capability, revealing a high demand for message retraction. This demonstrates LINE’s successful monetization strategy based on addressing user concerns about potentially regrettable communications. The company is capitalizing on a common desire for control over digital interactions. The financial gains highlight a unique aspect of Thailand's digital economy and consumer behavior. This feature offers a solution for users needing more time to revise sent messages.