KT mMobile, a mobile virtual network operator (MVNO) and subsidiary of KT, has introduced an artificial intelligence (AI) system to recommend personalized mobile plans to customers. The AI utilizes generative AI technology to engage in conversational interactions with users, assessing their needs and usage patterns. This new service aims to simplify the often-complex process of selecting a mobile plan, ensuring customers receive options tailored to their individual requirements. KT mMobile anticipates the AI will improve customer satisfaction and reduce decision fatigue. The system is currently being rolled out and is expected to enhance the company’s competitive edge in the budget-friendly mobile market. This initiative reflects a growing trend of telecom companies leveraging AI to personalize customer experiences.