Italians have a long-standing tradition of drinking coffee quickly, while standing at the bar. This practice originated in Milan in the early 20th century, coinciding with Luigi Bezzera's 1901 invention of the espresso machine. The speed and efficiency of the new espresso machine encouraged a faster-paced coffee experience. Unlike coffee culture in many other countries, Italian cafes prioritize quick service and consumption. This has shaped a unique social custom where patrons enjoy their espresso standing at the counter, rather than lingering at tables. This tradition reflects a distinct approach to coffee consumption deeply embedded in Italian daily life.