Evangelos Geitonas, a Greek producer and exporter of eel and trout, addressed the 5th Cantina Academy in Ioannina, emphasizing that innovation alone is insufficient for success. Geitonas argued that true victory lies in effectively competing and succeeding within the marketplace. His speech focused on the importance of translating innovative practices into tangible market gains. The Cantina Academy event provided a platform for Geitonas to share his insights on the challenges and opportunities facing the Greek aquaculture sector. He highlighted the need for producers to not only develop new techniques but also to strategically position themselves for commercial viability. The event aimed to foster discussion and knowledge sharing within the Greek food and beverage industry.