The European Parliament has approved a new law restricting the naming of plant-based meat alternatives. Specifically, terms like “vegetable steak” are now prohibited, aiming to protect traditional livestock farmers. However, the legislation permits the continued use of terms such as “burger” and “sausage” when applied to vegetarian and vegan products. This decision follows months of debate and represents a compromise reached between members of the European Parliament and EU member states in March. The regulation seeks to clarify labeling practices for plant-based foods that mimic animal products. Supporters argue the ban prevents consumer confusion, while critics suggest it hinders the growth of the plant-based sector. The new rules are expected to come into effect following formal adoption and publication.
