The teaching profession in higher education is traditionally viewed as honorable and prestigious. However, current conditions have made becoming a lecturer an unattractive option for recent university graduates. This shift is driven by significant problems regarding lecturer welfare and the lack of professional incentives. A growing sentiment, highlighted by the hashtag #JanganJadiDosen, reflects a warning against entering the profession. These systemic issues are hindering the necessary regeneration of academic staff. Consequently, the quality and sustainability of higher education may be at risk. The situation underscores an urgent need for policy reform to restore the appeal of academic careers.