Chinese state media is advocating for the replacement of English AI terminology with standardized Chinese equivalents. A recent commentary in the People’s Daily highlighted the increasing use of English terms like “agent” and “LLM” within China’s rapidly growing AI sector. This trend, the article argues, hinders China’s ability to shape global understanding of the technology and impacts its “discourse power.” The push reflects a broader effort by Beijing to promote linguistic nationalism and reduce reliance on foreign concepts. The initiative aims to strengthen China’s self-reliance in technological discourse and potentially influence international standards. This move signals a desire for greater control over the narrative surrounding AI development within the country and beyond. The effort demonstrates a deliberate strategy to assert cultural and technological independence.