An Apple advertisement displayed in Milan is generating criticism for depicting a young child using an iPhone. The poster has ignited a debate surrounding “electronic babysitting” and the potential harms of early exposure to media for children. Critics express concern that the ad normalizes excessive screen time for toddlers, potentially hindering healthy development. Concerns center around the message the ad sends to parents regarding appropriate technology use. Some argue the image promotes reliance on devices for childcare. Apple has not yet responded to the growing backlash, but the controversy highlights increasing awareness of the impact of technology on young children. The debate continues to unfold across social media and Italian news outlets.