At the Global Summit of the Consumer Goods Forum, AS Watson Group CEO Dr. Malina Ngai advocated for a fundamental shift in how consumer goods companies approach artificial intelligence. Ngai stressed that AI implementation should be driven by top-level executive leadership, framing it as a core enterprise-wide strategy rather than a task for the IT department. Her message urged industry leaders to view AI transformation as a critical business imperative. This perspective emphasizes the need for comprehensive integration of AI across all facets of an organization to remain competitive. The call to action suggests a move away from viewing AI as a technological upgrade and towards recognizing its potential to reshape business models. This leadership focus is deemed essential for successful AI adoption within the consumer goods sector.