A growing number of young Vietnamese individuals are purchasing curated photos and videos to enhance their online presence. These purchases, ranging from modest sums to significant amounts of money, depict luxurious travel experiences and lifestyles. The intent is to project an image of affluence and success on personal social media accounts. This trend suggests a desire to create a carefully constructed online persona, often differing from their actual circumstances. Experts suggest this behavior is fueled by social pressures and the pursuit of validation through social media platforms. The practice highlights a broader societal focus on appearances and the perceived importance of online image in Vietnam. This manufactured content contributes to a culture of curated realities online.