Anticipated travel surges linked to the World Cup have not materialized in the lead-up to the tournament’s start. High costs, encompassing flights, accommodation, and match tickets, are cited as a primary deterrent for many potential fans. The lack of expected tourism is negatively impacting US hotels and airlines, which had prepared for a significant influx of visitors. Industry analysts had predicted a substantial economic benefit from the event, but those projections are now in doubt. The expensive nature of attending the World Cup appears to be limiting attendance to a smaller, more affluent demographic. This situation raises questions about the accessibility of major sporting events and their broader economic impact. The shortfall in tourism is a disappointment for the US travel sector hoping to capitalize on the global event.