During Morocco's opening match of the 2026 World Cup against Brazil, cafes in Laayoune experienced an unprecedented surge of fans. Supporters flocked to these establishments to enjoy the collective excitement and watch the game on large screens. However, this high demand reignited a local controversy regarding the pricing of services in these cafes. The debate centers on the perceived inflation of costs during major sporting events. While the match ended in a positive draw, the social atmosphere was marked by this recurring dispute. Local patrons expressed frustration over the opportunistic pricing strategies employed by some owners. Consequently, the sporting celebration was overshadowed by tensions over consumer costs.