Convenience stores in Seoul's Gwanghwamun area experienced a dramatic spike in sales following the South Korean national football team's comeback victory against the Czech Republic. The surge was driven by massive crowds gathering for street cheering during the World Cup group stage match. Beer sales saw the most explosive growth, with some locations reporting an increase of up to 180 times their usual volume. Other popular items included snacks and beverages as fans celebrated the win together. Store owners attributed the windfall to the high concentration of supporters in the city center. This trend highlights the significant economic impact of major sporting events on local retail. The atmosphere in the district remained electric throughout the victory celebrations.