The 2026 FIFA World Cup is off to a slow start for the US travel industry, failing to generate the anticipated surge in tourism revenue. High ticket prices, coupled with logistical challenges across the 16 host cities in North America, are deterring international fans. Hotel occupancy rates are lower than expected, forcing many establishments to reduce prices, and flight bookings have declined, particularly from Europe. The Hotel Association of New York City has significantly lowered its revenue forecast, now estimating $60 million – a 60% reduction from initial projections. Analysts attribute the muted enthusiasm to the tournament’s cost and accessibility issues, as well as the relatively lower popularity of football in the United States. FIFA has not yet commented on the situation, but early data suggests a significant shortfall in the expected 1.2 million visitors to New York City.