Tim Berners-Lee, the inventor of the World Wide Web, is advocating for a return to the internet's original principles. During a recent book fair, the British computer scientist reflected on the early days of the web in 1989. He recalled the significant struggle to convince others that the technology should remain free and accessible to all. At the time, there was a strong temptation to monetize the system, which Berners-Lee resisted. He now argues that it is not too late to save the "soul" of the internet from its current trajectory. His concerns extend to the role of artificial intelligence and corporate control. Through his reflections, he questions the nature of modern digital assistants and their impact on user autonomy.