Several Vietnamese companies are increasing paid paternity leave benefits as part of efforts to improve employee welfare and attract skilled workers. These firms are extending “maternity leave” – though technically for fathers – potentially up to six weeks with full pay. The move aims to support working parents and foster a more family-friendly work environment. This enhanced benefit is seen as a competitive advantage in a tight labor market, where recruiting and retaining qualified personnel is increasingly challenging. By offering more substantial paternity leave, companies hope to appeal to prospective employees and reduce staff turnover. The initiative reflects a growing recognition of the importance of shared parental responsibility and work-life balance in Vietnam. This trend signifies a shift towards more progressive employee benefits within the Vietnamese corporate landscape.