A price war in the new car market is driving down used car values to historic lows. Unlike new cars, where listed prices often don’t reflect actual transaction prices, used car sales are experiencing significant discounts. The lack of price transparency in both markets contributes to this trend, with final sale prices consistently lower than initial listings. This situation presents potential opportunities for buyers seeking affordable vehicles. However, sellers may need to adjust expectations regarding potential returns. Experts suggest researching comparable sales and understanding market dynamics to secure the best deal, whether buying or selling. The current climate favors buyers due to increased inventory and competitive pricing pressures.