Several UNESCO World Heritage sites are facing challenges linked to the increased attention and tourism that designation brings. Rather than providing benefits, the recognition is causing problems for some locations, primarily due to a surge in visitor numbers. A Slovak village in the Carpathian Mountains serves as a prime example, experiencing annual tourism five thousand times greater than its resident population. This influx is straining local resources and impacting the quality of life for inhabitants. The situation raises questions about the long-term sustainability of World Heritage status and the need for better tourism management strategies. Concerns are growing that the prestigious listing can inadvertently harm the very sites it aims to protect. The article suggests a broader trend of sites regretting their UNESCO designation.