Turkey is losing its long-held reputation as an affordable tourism destination. Rising costs for accommodation, food, and entertainment, coupled with the weakening Turkish Lira, are eroding the purchasing power of foreign tourists. The country previously attracted visitors with its combination of quality resorts and low prices, a key advantage now diminishing. This shift is already impacting tourist numbers from major markets and influencing travel choices. The devaluation of the Lira no longer provides the cost benefit it once did for international visitors. This trend signals a potential challenge for Turkey’s tourism sector, which heavily relies on price competitiveness. The article, originally published by Hespress, a Moroccan online newspaper, highlights this growing concern.