A guide published by TIME offers expert psychological advice on how to support individuals experiencing a significant emotional slump after a loss. The publication emphasizes the importance of acknowledging a person's pain without minimizing their experience. It specifically warns against using certain well-intentioned phrases that may inadvertently sound offensive. This is particularly true for followers or supporters who identify deeply with the entity that suffered the defeat. By understanding these dynamics, supporters can provide more effective comfort. The goal is to accompany the grieving process without dismissing the intensity of the emotion. Ultimately, the guide highlights the gap between intended kindness and perceived invalidation.