Thailand’s automotive sector is experiencing mixed signals despite overall vehicle demand strengthening in July. A significant surge in imported electric vehicle (EV) sales, primarily from China, is causing concern amongst domestic manufacturers. These imports now represent almost two-thirds of all electric passenger car sales in the country for the first seven months of the year. The Federation of Thai Industries is urging tax adjustments to safeguard local production. Simultaneously, sales of traditional pickup trucks are declining, adding to the industry’s challenges. Industry representatives highlight the need for policy interventions to balance growth and protect domestic interests amid this shifting landscape. The situation underscores the increasing competition in Thailand’s automotive market as it transitions towards electric mobility.