Industrial companies in Tangier are facing significant challenges in attracting new workers. This labor shortage persists despite high unemployment rates among the city's youth. The situation is particularly acute for firms in the cabling sector. As a result, many enterprises are struggling to fill essential roles. To combat this trend, companies are now partnering with local associations and mediation centers. These efforts aim to bridge the gap between available talent and industrial demand. The paradox highlights a growing mismatch in Morocco's prominent industrial hub.