Taiwan's Chinese Petroleum Corporation (CPPC) has launched a revised loyalty program effective immediately, offering customers a choice between physical cards and digital membership via a mobile app. The new system allows for the merging of existing points balances from both card types. Members can now also transfer points to other accounts, enhancing program flexibility. CPPC encourages customers to assess their needs and choose the option that best suits their usage habits. The company aims to simplify the program and improve the overall customer experience through this digital transformation. Further details regarding the transition process and point accumulation are available on the CPPC website and through customer service channels. This change marks a significant step toward modernizing CPPC's customer engagement strategy.