Taiwan’s CPC Corporation has launched a revised membership program effective immediately, impacting both physical cardholders and mobile app users. The new system introduces options for merging existing points and transferring them to other members. Customers can choose to continue using their physical cards or fully transition to a digital membership via the CPC mobile app. The upgrade aims to provide more convenient and flexible point management for consumers. Existing points will be migrated to the new system, but timelines vary depending on membership type. The company encourages users to choose the option that best suits their individual needs, outlining details on its website and through customer service channels. This overhaul reflects a wider trend towards digital loyalty programs within the industry.