Following the pandemic, Taiwan’s restaurant industry is experiencing a return in customer numbers, but this hasn’t automatically translated into increased profits for major players. Restaurant groups like Wagamama Taiwan (瓦城) and Tsukiji (築間) are facing distinct challenges in capitalizing on the recovery. While foot traffic is improving, factors such as rising costs and competitive pressures are impacting profitability. Wagamama is navigating issues related to maintaining profit margins amidst increased operational expenses. Tsukiji, on the other hand, is contending with its own specific hurdles to boost earnings. The situation highlights a disconnect between revenue and profit within the Taiwanese dining sector, indicating a complex post-pandemic landscape. Industry analysts suggest sustained profitability will require strategic adjustments beyond simply attracting more customers.