Swedish influencer Hanna Friberg, 31, has generated controversy by modifying the Swedish national team jersey at the 2026 FIFA World Cup. She has been seen at stadiums with a cut-up version of the jersey. Friberg claims the alterations are a form of creative expression and personalization, denying any protest intent. The modifications have sparked public debate and drawn attention on social media, as reported by Expressen. She states she aims to make the garments feel more unique and personal to her. The incident has raised questions about appropriate fan behavior and jersey etiquette at the international sporting event. No official comment has been made by the Swedish Football Association regarding Friberg’s actions.