The visible signs of Israelis and tourists returning from August vacations—namely, sun tans—serve as a metaphor for Israel’s public diplomacy efforts. This analogy suggests that a positive image, like a suntan, is a visible outcome of experiencing the country. The text highlights the importance of Israeli hasbara (public diplomacy) not just during times of conflict, but consistently throughout the year. Now, more than ever, projecting a positive image is crucial. The returning vacationers, subtly advertising their experiences through their appearance, inadvertently contribute to this messaging. This underscores the idea that personal experiences and positive perceptions are powerful tools in shaping international opinion. Ultimately, the text proposes a link between tourism, personal experiences, and the broader aims of Israeli public relations.