South Korean police are questioning a Starbucks Korea executive regarding a recent promotional campaign widely criticized as insensitive. The campaign, dubbed “Tank Day,” offered a limited-edition tumbler resembling a military tank, sparking outrage due to its association with wartime conflict and historical sensitivities on the Korean peninsula. Shinsegae, the parent company of Starbucks Korea, has already acknowledged internal failures in the campaign’s approval process. Investigations revealed officials authorized the promotion without thoroughly reviewing the design file. The company has since apologized and withdrawn the product. The police investigation aims to determine if criminal negligence was involved in the rollout of the offensive marketing material, focusing on the executive’s role in the oversight. This incident has significantly damaged Starbucks Korea’s public image and raised concerns about cultural sensitivity in marketing.