South Korean footballer Cho Gue-sung rose to prominence during the 2026 World Cup, initially capturing attention for drinking *mate* – a traditional South American caffeinated drink – before matches. This habit sparked viral interest and broadened his public profile. Beyond his athletic career, Cho has successfully transitioned into the fashion world, securing collaborations with prominent luxury brands. He has also worked with several international fashion publications, establishing himself as a sought-after model. This dual career demonstrates a growing trend of athletes leveraging their visibility for opportunities outside of their sport. Cho’s success highlights his appeal beyond football and his growing influence in the fashion industry. His unique combination of athletic skill and modeling work has garnered significant media attention.