South African businesses are increasingly adopting WhatsApp as a primary communication tool for their frontline employees, many of whom lack consistent access to traditional methods like email or workplace computers. The messaging app is utilized for essential tasks such as delivering payslips, processing leave applications, and providing human resources support. This shift addresses a significant need for accessible employee communication in the region. However, the reliance on WhatsApp raises concerns regarding data privacy and the costs associated with mobile data usage for employees. Furthermore, the issue of digital exclusion remains, as not all frontline workers may possess smartphones or reliable internet access, potentially exacerbating existing inequalities. These factors present challenges alongside the benefits of improved communication efficiency and reach.

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