Fast-fashion retailer Shein is preparing to raise prices for European customers following the implementation of a new import tax. A three-euro fee has been applied to all parcels originating from outside the European Union since July 1st, impacting products previously exempt from such charges. This tax is posing challenges for the company, known for its exceptionally low prices. Shein has acknowledged the tax's impact on order costs. The change comes after years of success built on affordability. This development signals a potential shift in Shein's business model within the European market, and could affect consumer purchasing habits. The Spanish newspaper El País first reported the news.