Turrialba cheese is a distinctive Costa Rican product characterized by its unique flavor and strict quality standards. Due to its specific production requirements, it can only be manufactured in 0.3% of the country's territory. The product currently holds a designation of origin, protecting its traditional identity and regional authenticity. Despite these strengths, the cheese has yet to achieve significant international market penetration. Current analysis focuses on identifying the missing elements needed to scale the product globally. The goal is to transition this local specialty into a recognized international brand. Efforts are underway to determine how to maintain artisanal quality while expanding distribution.