Santander aims to generate over €1 billion in business value through the implementation of artificial intelligence by 2028. This strategic objective was announced by the bank's Chief Data and AI Officer. The initiative focuses on leveraging AI to optimize operations and drive financial growth over the next few years. By integrating advanced data technologies, the institution seeks to enhance its competitive edge in the banking sector. The target represents a significant commitment to digital transformation within the organization. This long-term plan outlines a clear trajectory for AI integration into the bank's core business model.