A growing trend among young adults involves showcasing a love of reading on social media and dating platforms. This phenomenon, dubbed “booksmacking” and “bookcation,” sees users prominently featuring books in their online profiles. Data from the dating app Tinder reveals a significant increase in users including books in their photos, particularly among women. Experts at Tinder suggest this indicates reading is becoming increasingly associated with intelligence and attractiveness. The trend reflects a desire to project a specific image and potentially signal intellectual compatibility to potential partners. This curated literary persona is now considered fashionable and a means of self-presentation.