Demand for low- and no-alcohol beverages is rising in Việt Nam, according to the Future of Food 2027 report. The report indicates a shift in consumer preferences, with some categories like spirits, cocktails, and wine experiencing declining sales. This trend suggests a growing interest in healthier and more mindful drinking habits across Việt Nam. The increasing popularity of non-alcoholic options reflects broader global patterns. Analysts suggest this change is influenced by factors such as health consciousness and evolving social norms. The Future of Food 2027 report highlights a significant transformation in the beverage market within Việt Nam. This shift presents both challenges and opportunities for businesses operating in the beverage industry in Việt Nam.