New Jersey has joined Maryland and Connecticut in enacting a law prohibiting companies from using consumers’ personal data to charge different prices for the same products or services. This new legislation aims to address concerns about price discrimination driven by data collection and algorithmic pricing. The law effectively restricts businesses from leveraging information gathered about individuals—such as browsing history, location, or purchasing habits—to justify higher prices. Advocates say this practice exploits consumers and creates unfair market conditions. The ban is intended to increase transparency in pricing and protect individuals from being unfairly penalized based on their data profile. Violators may face penalties, though specifics are yet to be detailed. This move reflects a growing trend among states to strengthen data privacy regulations.