Reports from Morocco indicate a growing public debate surrounding inflated prices at cafes and restaurants during the FIFA World Cup. Consumers are alleging price gouging, claiming establishments are significantly increasing costs for food and beverages, particularly during matches. The issue has sparked criticism online and offline, with many Moroccans expressing frustration over the perceived exploitation of the event’s popularity. No official government response has been issued yet, but the controversy is gaining traction in local media. The situation raises concerns about fair pricing practices during major national events and the potential impact on tourism and local businesses. Hespress, a Moroccan online newspaper, initially reported on the developing situation and the ensuing public reaction.