Contemporary news media faces criticism for inadvertently elevating radical figures through extensive coverage. The article argues that simply providing a platform – such as a live broadcast – to controversial individuals is often mistaken for objective journalism. This practice, driven by the demands of the attention economy, can amplify extreme viewpoints and contribute to their increased public prominence. The author suggests this approach doesn’t necessarily inform the public but rather manufactures public figures by granting them undue visibility. This dynamic raises concerns about the media’s role in shaping public discourse and potentially normalizing harmful ideologies. The piece implies a need for critical re-evaluation of journalistic practices in the digital age, questioning whether coverage equates to responsible reporting.