A campaign defending female genital mutilation (FGM), known as excision, has been launched in Mali, causing widespread condemnation. This initiative directly challenges the ongoing efforts of numerous women’s rights organizations working to eradicate the practice. Feminist groups and civil society actors have expressed strong indignation over the campaign, viewing it as a setback for women’s health and equality. The move comes despite international and national laws prohibiting FGM and the documented severe physical and psychological consequences for those subjected to it. Advocates are concerned the campaign will embolden practitioners and undermine progress made in combating this harmful tradition. The controversy highlights the ongoing struggle to protect girls and women from FGM in Mali, and the resistance to change within certain communities. Further action is expected from rights groups to counter the pro-excision messaging.